Marketing

Customer experience (CX) is no longer just a buzzword—it’s a competitive battleground. Globally, brands distinguish themselves through seamless, personalized, and fast service. In Uganda, where rising internet penetration, mobile money adoption, and the youth population are reshaping customer expectations, businesses that ignore CX trends risk being left behind. Over recent…

Customer satisfaction is no longer a “soft” metric or an afterthought—it has become one of the most important indicators of whether a business will survive, grow, or collapse. For Ugandan businesses, whether in telecom, banking, fintech, healthcare, hospitality, or e-commerce, measuring how customers feel is as critical as tracking revenue.…

Customer service is a competitive advantage — and in Uganda it’s becoming core to how brands win and keep customers. Whether you run a SACCO, a fintech, an e-commerce shop, a health clinic, or a utility, the channels you offer for customer support directly influence satisfaction, conversion, cost and loyalty.…

Uganda’s digital economy is growing fast. E-commerce platforms like Jumia, Glovo, Safeboda Shop, and dozens of independent online shops are reshaping how Ugandans buy everything from groceries to gadgets. Mobile money penetration, rising smartphone use, and young digital-savvy consumers fuel this growth. But success in e-commerce isn’t just about having…